FAQ

Frequently Asked Questions

I need written content! How does this work?


Our first step is to plan a consultation to discover exactly what your writing/marketing goals are. From there, if we feel we're a good fit for each other - we'll establish a strategy to develop the content and materials you're looking for. Content/copy is created based on your personal or brand tone and language, which we'll take the time to clearly establish before jumping in head first. You'll be presented with a watermarked, draft version of your content on or before the agreed-upon deadline, which you'll then have the opportunity to review and request one set of revisions for. Once we're both satisfied with your content, you'll receive a release copy of your material, which then can be added to your existing marketing or personal materials. Should you require additional content, revisions or assistance in optimizing for online platforms - a la carte hours and service packages are available and can be completely customized to suit your independant needs.




What is your background and experience?


I won my first writing award in Grade 3 and things have only improved from there. :) I have over 7 years of formal training in education including a degree from Wilfrid Laurier University. In 2016, after spending 10+ years working in education, I started pursuing additional education in marketing, design and project management, after which I started my own independant consulting business in 2017. Since 2017, I have worked with small businesses and individuals to build brands, websites, online content, blogs, product descriptions, SEO, media designs, logos, freelance projects, speeches, policies, textbooks, biographies, case studies, employee handbooks, training materials, editing work + much more. If you'd like to chat more in depth about my skill set, I'd love to hear from you. Let's talk!




How do you accept payment?


I'm happy to accept etransfers, Mastercard, VISA, cheques and cash. Payments can be made online through a secure system and receipts will be provided to you upon payment in full.




Why do I need online content?


Quality online content helps people find you. It helps you to be found in searches, shows that you know what you’re talking about, gives you unique material to share through social channels and personalizes the experience - all while painting you as helpful and trustworthy. The recent stats speak for themselves! "As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses." "Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today's age, customers expect high-quality, consistent content from their favorite brands." "Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique." (Hubspot, 2020. Source: https://blog.hubspot.com/customers/benefits-high-quality-content-consistency-brand) "Marketers who put an emphasis on blogging are 13x more likely to see a positive ROI from their efforts." "Having a blog on your website that corresponds with your product and its market attracts potential customers looking for the answer your business solves. Blog posts improve SEO and can be a low-cost way to boost organic traffic." (Hubspot, 2019. Source: https://blog.hubspot.com/marketing/content-marketing-types) Each time you write a new blog post, you can email it to your subscribers. Post about it on social media. Now you’re able to generate new leads and get more traffic from multiple sources with just one blog post. (QuickSprout, 2020. Source: https://www.quicksprout.com/increase-website-traffic/)




Have we seen your work around?


You most likely have and weren't aware of it! My content, designs and other services have helped lend a creative hand to many local websites, billboards, publications, social content, blogs, real estate listings & proposals, events, mail marketing campaigns, speeches at local establishments, video scripts for business services, biographies, public profiles and much, much more. A sampling of clients that I'm proud to have worked with, a shot of my old Jeep in action on a commercial photography shoot while freelancing for Tae Photography and an impromptu modelling shoot, on location at Avenue Optical.





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